TikTok is expanding its multi-screen advertising program by adding six new partners across Europe.
The company announced the latest growth of its “Out of Phone” initiative, which takes TikTok content beyond the mobile app and onto physical screens. The new partners are Alight Media, DooH it, Powerpill, Zoom Media, Next-Gen Media, and C-Screens.
These partnerships will bring TikTok creator videos and brand content to locations in the UK, France, Belgium, Spain, and Italy. Screens will appear in wellness centres, shopping malls, outdoor TV displays, bars, supermarkets, and universities.
The Out of Phone program launched in 2023. It allows advertisers to use TikTok-style videos and user-generated content on billboards, in-store displays, cinema screens, and other public placements. The goal is to give brands more ways to reach people outside the app while keeping the authentic, short-form style that TikTok is known for.
Earlier this year, TikTok partnered with Vistar Media to increase digital out-of-home options in the United States. The new European deals continue that strategy and give advertisers more choices for extending campaigns into real-world spaces.
TikTok said the expansion will help amplify organic creator content and offer brands new sponsorship and ad-extension opportunities. The company has stated its aim is to make TikTok content more widely present in everyday public environments.
The move comes as digital advertising platforms compete for greater reach and as brands look for ways to connect with audiences both on screens and in physical locations.
Reference links
- https://www.socialmediatoday.com/news/tiktok-expands-public-placement-opportunities-for-advertisers/828792/
- https://www.mediapost.com/publications/article/417498/tiktok-focuses-on-uk-europe-in-off-platform-ad.html
- https://newsroom.tiktok.com/
